Nipponia has been present in Athens, Greece since 2006 and its presence there serves multiple purposes. It offers organizational support and coordination on a commercial level to the other Nipponia centres around the world. 

While operating in each region independently and in harmony with the local conditions, Nipponia S.A. also promotes a uniform image for its brand name on a worldwide basis. In addition to this, Nipponia in Athens, Greece has undertaken to shape the corporate strategy and defining ways to implement it.

Nipponia has an aggressive business plan, aiming to penetrate into new national markets, strengthen its existing market presence and enrich the product range to cover the needs of the everyday consumer, while maintaining a competitive price range.

Its global customer network extends from Southeast Asia, Middle East, Africa, Eastern Europe, to Latin America and the Caribbean.