Nipponia was established in Athens, Greece in 2006 and its presence there serves multiple purposes. It offers organizational support and coordination on a commercial level to the other Nipponia affiliates around the world.
While operating in each region independently and in harmony with the local conditions, Nipponia S.A. also promotes a uniform image for its brand name on a worldwide basis. In addition to this, Nipponia in Athens, Greece has undertaken to shape the corporate strategy and to define ways of implementing it.
Nipponia has an aggressive business plan, aiming to penetrate into new national markets, strengthen its existing market presence and enrich the product range to cover the needs of the everyday consumer, while maintaining a competitive price range.
Its global customer network is mainly in Europe and Latin America but also extends to other regions.